Semrush

@ruby_runner retweeted Your buyers discovered you on TikTok. Validated you on Reddit. Got a second opinion from ChatGPT. And your attribution model has no idea any of that happened 👀 This isn't a future problem, it's already here. • Google holds 73% of discovery across 41 major surfaces (not the 90%+ most marketers plan around)• The other 27% is where opinions form, and decisions get made without you• 43% of consumers have already discovered a brand through AIHere's what the multi-platform discovery can look like 👇 Posted Mar 27, 2026 at 6:21PM